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Mohammad Younus and the Birth of Social Business: Redefining Capitalism for Global Impact

Muhammad Younus: Banking on the Poor – The Revolutionary Who Redefined Compassion in Capitalism

Mohammad Younus in a formal portrait, wearing a suit and smiling at the camera

The air in Jobra village hung heavy with the scent of rotting jute and unspoken despair. It was 1974, and Bangladesh’s famine had turned rice paddies into graveyards. Mohammad Younus, then a Chittagong University economics professor with a Vanderbilt PhD, stepped out of his lecture hall into a reality his textbooks had erased. Amidst scavenging chickens and crumbling mud huts, he found Sufiya Begum: 21 years old, ribs visible through her thin sari, weaving bamboo stools for 12 hours daily. Her profit? Two cents. Trapped by a loan shark who demanded her output at a fraction of its value, Sufiya’s debt was a life sentence. As she whispered, “Even my tears are not my own,” Yunus felt the violent collapse of academic abstraction. That afternoon, he lent $27 to 42 villagers—enough to break their chains. The amount was trivial; the act was seismic. Microfinance was born not in a boardroom, but in the scorching heat of human indignity.

The Architecture of Dignity: How Grameen Bank Rewrote the Rules

Yunus’ epiphany was radical in its simplicity: “Poverty isn’t created by the poor. It’s engineered by systems that exclude them.” Traditional banks saw the destitute as “unbankable”—too risky, too ignorant. But Yunus recognized their invisible collateral: the intricate web of trust in villages where neighbors shared rice pots and childcare. His weapon against poverty? Grameen Bank (“Village Bank”), which replaced contracts with community and collateral with conscience.

Mohammad Younus: The Mechanics of Trust

  • Group Lending Circles: Five women—often strangers—voluntarily linked fates. No lawyer witnessed their pact; their bond was shared vulnerability turned strength. When Rokeya’s cow died, her group repaid her loan installments for months. “Her loss was ours,” said Fatema, a co-borrower. Default rates dropped to 1.9%—lower than JPMorgan Chase’s credit cards.
  • Daily Micro-Repayments: A fish-seller repaid 30 cents daily at dawn, moments before buying stock at the market. This rhythm respected the pulse of informal economies where a dollar today beats ten tomorrow.
  • The Feminist Financial Revolution: After early loans to men funded cigarettes and lottery tickets, Yunus pivoted to women. Imams warned he’d “corrupt society.” His retort? “If a woman earns, she feeds the family. If a man earns, he feeds his ego.” Today, 9.3 million women borrow from Grameen. When Ayesha took her first $35 loan, she buried her face in her scarf, weeping: “Now my daughter won’t be sold as a maid.”

Mohammad Younus: The Ripple Effects of Financial Inclusion

Grameen’s true genius lay in the “Sixteen Decisions”—a borrower’s manifesto etched into village walls:

“We shall grow vegetables year-round. We shall send our children to school. We shall drink clean water. We shall refuse dowries.”

These vows became self-fulfilling prophecies. In Nilphamari district, Grameen borrowers dug 3,000 tube wells. In Satkhira, child marriage rates plummeted 74% after women withheld loans from families demanding dowries. When a cleric denounced Yunus, he disarmed him with theology: “Khadija, the Prophet’s wife, was a merchant. Denying women business is denying Islam’s heritage.”

Mohammad Younus: Scaling Dignity, Defying Skeptics

By 2006, Grameen had dispersed $5.7 billion in loans averaging $150. During Bangladesh’s 1998 floods, while corporate defaults soared, Grameen’s repayment rate held at 97.1%. The model thrived from Glasgow (where addicts became caterers) to the Bronx (where single moms launched daycare co-ops).

But Yunus’ boldest move targeted society’s “untouchables”: beggars. His Struggling Members Program gave 26,000 beggars merchandise—soap, snacks, toys—to sell while soliciting alms. Taslima, a blind widow, recalled her first sale: “A man bought biscuits from me. Then he said, ‘Sit, Auntie. Rest your feet.’ No one had called me ‘Auntie’ in 20 years.”

Mohammad Younus: The Three Zeros and Social Business

Yunus saw microfinance as merely a scalpel for capitalism’s cancerous flaws. “Our system confuses profit-maximization with human purpose,” he declared in A World of Three Zeros. His antidote? A trio of revolutions:

  1. Zero Poverty: “Charity is aspirin. Entrepreneurship is penicillin.”
  2. Zero Unemployment: “We train children to beg for jobs. Let them create jobs!”
  3. Zero Net Carbon: “Profit means nothing on a dead planet.”

Mohammad Younus: The Social Business Experiment

  • Grameen Danone: Sold nutrient-rich “Shokti Doi” yogurt through village women. For 10-year-old Rina, battling stunting, two cups weekly added 3cm to her height in 6 months.
  • Grameen Veolia: Built water plants selling 1-liter bottles for 1 cent in arsenic-contaminated villages.
  • Grameen Intel: Trained 112,000 “telemedicine midwives” to reduce maternal deaths.

“Investors get their money back—and a dividend measured in lives,” Yunus explained. When a French CEO asked, “Where’s the incentive?” Yunus smiled: “Where’s yours when you kiss your child goodnight?”

The Human Spark: Mohammad Younus

Yunus’ faith in human creativity was absolute. “Every person is a bonsai entrepreneur,” he insisted. “Poverty is the pot that stunts our growth.”

The Unlikely Heirs
  • Sufiya’s granddaughter, Jesmin, graduated from medical school in 2021—funded by loans her grandmother co-guaranteed.
  • Alexa Roland, the McGill student who abandoned Wall Street after meeting Yunus, now runs a social business incubator in Nairobi’s Kibera slum.
  • Diego Peña, a former Honduran gang member, used a $200 loan to start a bicycle repair shop. “Grameen didn’t give me money. It gave me back my name,” he says.

Mohammad Younus: The Unfinished Revolution

At 83, Yunus faces political persecution—fined for “tax evasion” many call fabricated. Yet his vision accelerates:

  • Glasgow’s Grameen funds refugee-run bakeries where Syrian flatbreads sell beside Scottish scones.
  • Yunus Environment Hub backs youth-led climate ventures from Dhaka (plastic roads) to Detroit (urban forests).
  • McGill’s Social Business Centre incubates indigenous-owned renewable energy firms.

“They try to jail me because poverty is a $4 trillion industry,” Yunus told the UN. “But no prison is large enough to cage an idea.”

The Eternal Equation

Yunus’ legacy isn’t in the billions loaned, but in dismantling the myth of worthiness. As he told Sufiya:

“This money isn’t charity. It’s a mirror. Look—you see a woman who repays. A mother who invests. A human the world called ‘nothing,’ who will now build everything.”

In villages from Jobra to Johannesburg, that reflection still ignites revolutions. Where bankers saw deficits, Yunus saw infinity—and proved hope could be loaned, not given.

“Poverty belongs in museums. Let our grandchildren point and whisper, ‘How could they have allowed it?’ as they walk past its glass case.”
Muhammad Yunus

 

Nadia Murad: Nobel Laureate, Human Rights Champion & Yazidi Genocide Survivor

The Girl Who Painted Nails and Shattered Silence: Nadia Murad War Against Forgetting

Nadia Murad, a Yazidi human rights activist and Nobel Peace Prize laureate

When ISIS tried to erase her people, Nadia Murad became their living memory.

Prologue: The Oven and the Ash

Kocho, Iraq – August 12, 2014
The scent of burning wheat cakes usually meant celebration in Nadia’s home. Tonight, it smelled of endings. Her mother, Shami – a woman whose hands could soothe fevered brows and knead bread into submission – fed decades of memories into the tandoor oven. Wedding portraits. Baby footprints pressed in clay. Nadia’s sixth-grade certificate.

“Why, Mama?” 21-year-old Nadia whispered.
Shami didn’t look up. “The monsters coming… they don’t get to see how much we loved.”
As flames swallowed Nadia’s childhood smile, she understood: ISIS wasn’t just coming for their bodies. They came to exterminate joy itself.

Book I: The Breaking

Chapter 1: The Day the Sky Fell

August 15, 2014 – 6:47 AM
The first motorcycle backfired. Then hundreds. Black flags swallowed the horizon. Nadia’s brother Elias shoved a wad of dinars into her waistband: “For bribes. Run if you can.”

What was lost in 3 hours:

  • Her mother shot execution-style near the schoolhouse
  • Six brothers marched to mass graves (“Too old for slaves, too Yazidi to live”)
  • 82 Kocho elders burned alive in a granary

What was stolen:
Nadia and 6,761 Yazidi women loaded onto cattle trucks. Price tags tied to their wrists:
$25 for virgins
$15 for “used”

In the slave market of Mosul, a man with bad teeth bought her. He called it “nikah al-jihad” – marriage to holy war. She called it rape. “When he bit my shoulder, I tasted my blood and thought: This is how Yazidis die now. Not fighting. Not praying. In silence.

Book II: The Unlocking

Nadia Murad, a Yazidi human rights activist and Nobel Peace Prize laureate

Chapter 2: The Door Left Open

November 2014 – Rain Season
Three months in hell. Then – divine carelessness. Her captor forgot to lock the balcony door.

The escape sequence:

  1. 5:32 AM: Slipped past snoring guards in socks
  2. 6:15 AM: Hid in a trash-filled alley as calls to prayer echoed
  3. 9:03 AM: Knocked on a green door – “Allah u Akbar” sticker peeling off

An elderly Sunni woman pulled her inside. “You’re the ghost girl from TV,” she whispered. For 9 days, they hid Nadia in a wardrobe smelling of mothballs and dried figs. Her saviors’ son, Mahmoud, later confessed: “We broke Takfiri law saving you. If they come… we die smiling.”

Book III: The Reckoning

Chapter 3: How Tears Became Torpedoes

Rwanga Refugee Camp – February 2015
In a shipping container smelling of rust and despair, Nadia faced Belgian journalist Stéphanie.

The Interview That Almost Didn’t Happen:

  • Alias used: Basima (“smiling one”)
  • First question: “What did they serve at your last birthday?”

Nadia broke: “My mother’s kleicha cookies… with date paste…”
The resulting photo – Nadia fetal on a thin mattress – went viral.
Impact: 17,000 emails to UN delegates in 72 hours.

The Reluctant Warrior’s Arsenal:

  • 2016: Named first UN Goodwill Ambassador for Trafficking Survivors
  • 2017: Sued ISIS financiers with Amal Clooney (“Corporate blood money built my cage”)
  • 2018: Launched Nadia’s Initiative“Not charity. Reparations.”

Table: What Survivor-Led Rebuilding Really Means

Traditional Aid Nadia’s Model
Foreign experts design projects Yazidi women draft blueprints
Temporary shelters Rebuilt homes with ancestral tilework
Trauma counseling Farming therapy on reclaimed land
“Victim” narratives Job training at women-run construction firms

Nadia Murad: The Alchemy of Pain

Chapter 4: The Nobel and the Nail Polish

Oslo – December 10, 2018
As the Nobel medal settled around her neck, Nadia felt her mother’s phantom hand squeeze hers. Backstage, she did something unexpected: Applied ruby-red lipstick.

“Why the makeup?” a reporter asked.
“Because they tried to make me invisible,” she smiled. “Today, 800 million people see me.”

Her Secret Weapons of Resilience:

  1. Love: Married Abid Shamdeen in 2018. Vows: “Till justice comes.”
  2. Learning: Graduated from American University in 2024. Thesis: “Rape as a Weapon of Genocide: The Yazidi Case”
  3. Laughter: Still watches Baghdad beauty vloggers. “When I do winged eyeliner, it’s resistance.”

Nadia Murad: The Unfinished War

Nadia Murad: Ghosts in the Soil

Sinjar – Present Day
Nadia walks minefields where her brothers died. Demining teams follow her footprints.

What “Justice” Looks Like in 2024:

  • Mass Graves: 87 sites excavated. 1,200 bodies identified
  • ISIS Trials: 47 convictions. 18,000 perpetrators still free
  • The Missing: 2,800+ women unaccounted for

Her Field Notes from Last Month:

  • Water Project: Restored Kocho’s ancient karez tunnels → 3,000 families returned
  • School Reopening: 76 girls enrolled – first female students since genocide
  • Obstacle: Iraqi govt froze $3M in rebuilding funds

Nadia Murad: The Last Girl Manifesto

Why Nadia Murad Still Fights

At Harvard last month, a student asked: “When do you stop?”
Nadia lifted her sleeve. Showed the barcode ISIS tattooed on her wrist.

“When this number means nothing. When a Yazidi girl in Sinjar can:
Walk to school without stepping on her grandfather’s bones
Dream of salons or satellites without men deciding
Be just a girl – not the ‘last’ of anything.”

Her Toolkit for Global Citizens:

  • Demand Corporate Accountability: “Your pension fund invests in genocide enablers.”
  • Visit Refugee Camps: “Not to volunteer. To witness.”
  • Pressure Museums: “Display Yazidi artifacts ISIS tried to destroy.”
  • Share Survivor Art: “Our poetry outlives their bullets.”

Nadia Murad: The Bread Oven Redemption

Kocho – March 2024
Nadia kneels where her mother burned photos. Today, she feeds oak logs into the rebuilt tandoor. Village women gather with dough shaped like:
Doves (for murdered sons)
Poppies (for mass graves)
Books (for Nadia’s degree)

As the first bread emerges – golden, blistered, breathing – an elder whispers: “You didn’t just bring us home, khata. You brought our joy back.”
Nadia touches her wrist. The barcode remains. But now, flour dust settles over it like a benediction.

Where Hope Lives Now
🔗 Nadia’s InitiativeRebuild homes with survivors
📖 The Last Girl memoir – “The book ISIS tried to prevent”
🎧 Sinjar Soundscapes – Oral histories of Yazidi elders

Final Note:
Nadia Murad didn’t just survive. She transformed genocide’s grammar – turning victims into architects, trauma into testimony, and the world’s indifference into a weapon she forged against itself. The girl who dreamed of painting nails now tattoos justice on humanity’s conscience. And her work? It’s nowhere near done.